Categories: BusinessDITO

DITO carves out 1% market share in PLDT-Globe-dominated PH telco industry

DITO Telecommunity, the country’s third telco player, successfully marked a 1 percent market share in the local telco industry that was once a duopoly of telco giants Globe and PLDT for decades.

The upstart telco did this within fifteen months after it launched its commercial services in the Visayas and Mindanao region. As of June 2022, DITO has 9 million subscribers.

According to internet analytics firm Ookla, DITO’s target of reaching 12 million users by the end of 2022 is boosted by its promotional packages including its unlimited 30-day 25GB data, unlimited text, and 300 minutes of calls.

“The newcomer’s strategy wasn’t to start a price war with the incumbent operators,” said Ookla’s Sylwia Kechiche, adding that DITO instead delivered a different customer experience and simpler products to Filipinos.

Among DITO’s key plans include the launch of its fixed broadband services two years after its roll out year, and profitability in the next five years.

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Myra Santos Santos

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