Smart’s agriculture advocacy wins top Social Contribution Award in Asia

PLDT’s wireless subsidiary Smart Communications won the Social Contribution Award at the 2021 Asia Communication Awards (ACA 2021) for its FarmSmart agriculture advocacy.

The initiative covers the Digital Farmers Program (DFP) and BuyLocal, which aim to help create future-ready and prosperous Filipino farmers through technology, innovation, and collaboration.

With partners from the country’s Department of Agriculture–Agricultural Training Institute (DA-ATI), social enterprise Cropital, and other companies headed by PLDT Chairman Manuel V. Pangilinan, FarmSmart projects have benefitted over 7,500 farmers and agriculture workers to-date.

Aside from FarmSmart’s ACA 2021 win, PLDT was also recognized under the award-giving body’s Operator of the Year category for delivering the best customer experience amid accelerated data traffic during the COVID-19 pandemic.

Corporate business unit PLDT Enterprise was also nominated for its Smart Tracker Medical Frontliners Transportation Solution, while subsidiary PLDT Global was shortlisted for the Innovation Award-Operator for its mobile application Free Bee and for continuously improving PLDT’s international voice services.

Launched in 2011 by London-based industry publication Total Telecom, the Asia Communication Awards recognizes Asia’s leading communication service providers and telecom operators.

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Myra Santos Santos

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