Categories: 5GPLDT - Smart

PLDT, Smart leverage automation to boost 5G customer experience

Telco giant PLDT and its wireless subsidiary, Smart Communications, Inc. (Smart), are looking to enhance customer experience further and improve the delivery of digital services through automation.

“Our ambition is to become a full digital service provider,” said Smart next-generation solutions advisor Joachim Horn at the recent Global Analyst Forum hosted by Nokia.

“As technology develops, an operator would not want to get stuck with just being a voice and data provider. The need for engaging in the application and digital service space is obvious,” he added.

The Smart official noted that automation was critical for any telco’s bid to become more competitive and agile in the 5G era.

“One can only deal with the high complexity of 4G and 5G by automating and managing all dependencies at the right point in time,” Horn said.

He emphasized that being more competitive in delivering 5G is not the sole reason Smart enhances its automation adaption, but more about serving their customers better.

Automation and end-to-end service orchestration are critical components of PLDT and Smart’s broader initiative to upgrade their integrated fixed and wireless networks across the country to deliver world-class customer experience.

PLDT and Smart are on track to meeting the 2021 full-year capex guidance of at least ₱88 billion.

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Myra Santos Santos

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