Categories: Covid-19Globe Telecom

Globe utilizes TikTok to share support to three-day National Vaccination Drive

Globe expressed its support to the government’s three-day National Vaccination Drive through an awareness campaign on TikTok anchored on preventing the spread of fake news about COVID-19 inoculation.

From November 29 to December 1, the government will run #BayanihanBakunahan mounting thousands of vaccination sites to inoculate 15M Filipinos across 16 regions outside Metro Manila to bring the Philippines closer to a 50% vaccination rate. Currently, only 31% of the target population has been vaccinated, which is still far from the year’s 70% initial goal.

The Ayala-led telco is ramping up content and digital engagements to encourage more Filipinos to get vaccinated against COVID-19 and be an agent in stopping misinformation.

These include the Panatang Pangkaligtasan video launched on November 24, followed by the #BakunaNow TikTok challenge from November 27 to November 29, a dubbing challenge where netizens are invited to recite the Panata.

Celebrities and social media personalities have also joined the #BakunaNow challenge, including actress-comedienne Kiray Celis and Cai Cortez, Myx VJ and Star Magic host Ai dela Cruz, viral TikTok star Dr. Kilimanguru, professional volleyball player Aby Maraño, actor Fifth Solomon, social media star Adrian Insigne, blogger Mommy Badet Siazon, and actor-recording artist Reb Atadero. 

“We want to reiterate to the public that vaccination is science-based and provided through global medical expert advice. Vaccination plays a vital role in the fight against the pandemic so we want to help stop the proliferation of fake news about the vaccines,” said Globe chief sustainability officer and SVP for corporate communications Yoly Crisanto.

“Let us verify everything first from reliable sources before believing them,” she added.

Netizens can join the hashtag challenge by visiting https://vt.tiktok.com/ZSeShhXgR/. For more information, visit the official website of Globe.

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Myra Santos Santos

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