Categories: DITOTelco News

DITO Telecommunity hailed as Rookie of the Year at Lazada Awards 2021

New telco player DITO Telecommunity has been recognized as the Rookie of the Year in the electronics category of the recently concluded Lazada Awards 2021.

The Lazada Awards 2021 honored sellers and brands that showcased excellence in their respective categories and served as inspirations for Filipinos to pursue their businesses by leveraging digital platforms.

In a Hollywood gala-themed online event, Lazada named top brands in different categories including electronics, fast-moving consumer goods, fashion, and general merchandise. Rookie of the Year was a special award alongside the Most Innovative Campaign recognition.

DITO bagged the Rookie of the Year accolade because of its strategic efforts in maximizing Lazada’s promotional tools for brand awareness and growth.

“We are truly honored to receive this award from Lazada Philippines,” Atty. Adel Tamano, DITO chief administrative officer said.

“We in DITO believe that the digital space is rife with potential to transform the way brands engage with consumers and we will continue to maximize this opportunity as part of our vision to empower more Filipinos through our products and services,” he added.

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Myra Santos Santos

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